My first post for BigBoutiqueBitches, or BBB for short, is about Lazy Oaf. Gemma Shiel we thank you and your mad and colourful mind, this is the women behind your new favourite label. Gemma (pictured below) started out making tee-shirts for friends and relatives for free, once realising that people would actually pay money for her designs, she got herself a stall at Spitalfields Market in East London selling her designs weekly and thus Lazy Oaf was born, I love it when a brand comes from humble backgrounds, and Lazy Oaf’s story is an inspiration to any young person with a talent.
Gemma Sheil turned her passion into a cult graphic illustration label, called it Lazy Oaf, and opened her first shop in 2001. The label has steadily grown into a lifestyle brand, featuring t-shirts, dresses, hats and socks and home ware all with Lazy Oaf’s signature playful prints. The label has a strong loyal following and is attracting new Oafs everyday with the shop being in the heart of Carnbary street. They have just moved premises a stone throw away from Fourberts Place to 2 Ganton Street, I went to visit the new shop.
And it must have been fate because there was a SALEEEEEE!
There is something a bit androgynous about Lazy Oaf’s men collection, it would be easy for boys and girls to wear it, or maybe I just like the brand too much, but I am defiantly envious of the boys section. I saw a boy yesterday wearing the plain black Oaf shirt (pictured below) and I just swooned, its the more wearable out of the bunch (depending on your day job) and looks so simple with just the buttons and OAF text giving it the labels stamp, perfect for the guy who doesn’t want stand out too much at work but loves Oaf so much that he cant just leave it for the weekend.
It’s everyones favourite cartoon, Looney Tunes!!!!!!!
Gemma said in an interview to SBTv that her inspirations for the designs come from her childhood, things that dominated her youth. The 90’s vibe cartoon animated Looney Tune range is so popular because it hints a nostalgic note with all of us.
I feel like Miley Cyrus would love this shop, if you’ve been living under a rock this link will explain….
…this cartoon gimmicky playful style is very in vogue, although Lazy Oaf does not follow trends, they are in trend at the moment.
They even have a burger bean bag….
Which obviously I had to pose on.
To go get your own Lazy Oaf Burger Bean Bag or Looney Tunes shirts head to their flagship store: 2 Ganton Street, London, W1F 7QL. See map below….
Or visit The Lazy Oaf website…..
And don’t forget to check out the BBB Tumblr Bitches xoxox
BIGBOUTIQUE 